(02) (About)

I'm co-founder of Kolex, the leading platform for digital collectibles in esports and gaming. I've led product, design, and development for 10 years, building trusted experiences in collectibles and fantasy for some of the world's largest brands including ESL, Tencent, Kings League & Warner Bros. We've minted over 400M collectibles and our 1M+ collectors have opened nearly 40M packs.
I have 26 years in the industry, from CEO at Ryze Software and Esportsify to CCO at Xfire (23M+ users). I founded Jowst, the tournament platform that was acquired by Xfire, Tiny Rocketship creative agency, and co-founded NEVERBLAND, the London based digital product studio. Earlier, I focused on progressing accessibility and web standards at Future Publishing and Engino, spending an excessive amount of time at war with Internet Explorer 6!
More recently, I've been deep in AI engineering—architecting specialist agent teams that amplify what small teams can ship, turning AI from a buzzword into real leverage for product velocity and operational efficiency.
I'm passionate about marrying technology with user-centric design—championing usability and web standards across everything I build.
(03) (Skillset)
(04) (Experience)
2015 – Present
Co-founderLeading product, design, and development for the leading digital collectibles platform in esports and gaming. Building trusted experiences for ESL, Tencent, Kings League & Warner Bros. 400M+ collectibles minted, 1M+ collectors, 40M packs opened.
2010 – 2020
FounderFounded and led an esports tournament and community platform for competitive gaming, building tools for players, teams, and organisers.
2015 – 2018
FounderFounded and led a software and digital product development company, delivering bespoke solutions across web and interactive media.
2013 – 2015
ExecutiveChief Creative Officer at the relaunched Xfire social gaming platform with 23M+ registered users. Joined following the acquisition of Jowst.
2011 – 2014
FounderFounded a video game tournament platform centralising the competitive gaming experience. Acquired by Xfire.
2010 – 2013
FounderCreative agency specialising in digital design, branding, and web development for clients across technology and entertainment.
2009 – 2010
Co-founderCo-founded a London-based digital product studio, building innovative products and experiences for global brands across web and mobile.
2006 – 2009
EmploymentProgressed accessibility and web standards in editorial publishing environments. Spent an excessive amount of time at war with Internet Explorer 6.
2004 – 2006
EmploymentEarly career focus on web standards and accessibility, championing usability best practices across digital products.
(05) (Portfolio)
Product engineering across collecting, mobile apps, agent workspaces, live sport data, and interactive 3D. These projects show how I shape complex systems into usable experiences.
A connected esports collecting platform spanning packs, collections, trading, marketplace auctions, fantasy, quests, and live activity. The work brings complex commerce and game systems into one product experience.
The Kolex collecting experience on mobile, built with Expo Router, shared data flows, theming, and translations. The app architecture supports browsing and managing collectibles across devices.
A visual office for coordinating specialist agents. Rooms, presence, and a public floor make concurrent work visible and easier to follow as it happens.
A football fantasy experience within Kolex. Collect player cards, build squads and formations, scout players, and follow chat and leaderboards across matchdays.
F1 telemetry and timing brought into an interactive race view. Explore live data, replay sessions, and follow cars around a 3D track on desktop or mobile.
A simple shooter game based on the retro arcade classic Missile Command—defend your cities from incoming missile waves in a modern take on the 1980s hit.
AI pricing normalised to cost/1M tokens. Compare plans, run scenarios, and get recommendations across Cursor, Windsurf, Claude Code, and API.
Real-time analytics of user behaviour on the Bluesky social platform—engagement, reach, and activity patterns as they happen.
A real-time preview of your annual Spotify Wrapped—see your top artists, tracks, and listening habits as they shape up before the year ends.